Latest Research·Leadership Development

Leadership Acts and Moments of Engagement

Transforming competencies into leadership acts that implement strategy.

Author

Lester Coupland

London Strategy Centre

Published

December 2022

Read Time

5 minutes

Focus Area

Leadership Dev

Framework

Leadership Acts

Author

Lester Coupland

Published

Dec 2022

An act repeated becomes an activity, which becomes a practice and then an embedded cultural norm. Acts that are co-created and agreed, between a leader and their team, create moments of engagement. Designers of effective leadership programmes transform competencies into acts — ensuring that skill enhancement is directly related to leadership acts which implement the strategy.

Engagement and the delivery of value

One of the key purposes of leadership development is to support the delivery of organisational strategy. And we know from the research of Andrew Kakabadse1 that engagement is critical if an organisation’s strategy is to be executed in a way that delivers value. We know too that the traditional formula of creating a strategy, aligning structures and processes together with ‘fixing’ leaders’ deficits through competency development is far less likely to deliver value. Time and time again Kakabadse’s research revealed that without engagement and alignment of view about the context of the strategy (and the strategy itself) the chances of delivering value are much reduced.

“Engagement is critical if an organisation’s strategy is to be executed in a way that delivers value.”

So leadership development programmes which are explicitly aimed at supporting the implementation of strategy should place a special emphasis on engagement; and in order to do this effectively, they should focus on leadership acts.

From competencies to leadership acts

Kim and Mauborgne2 suggest such a focus on leadership acts and activities, observing that “over many years a great deal of research has generated insights into the values, qualities, and behavioural styles that make for good leadership, and these have formed the basis of development programs and executive coaching. The implicit assumption is that changing values, qualities, and behavioural styles ultimately translate into high performance. But when people look back on these programs, many struggle to find evidence of notable change.”

“The implicit assumption is that changing values, qualities, and behavioural styles ultimately translate into high performance.”

When using this approach, however, there is a risk that designers of leadership programmes do not define acts and activities. What can then happen is that acts and activities become entangled with skills, qualities and attributes of leaders. So it is worthwhile getting clarity by defining these terms.

One way to do this is proposed below. Acts and activities are extended by adding practices and cultural norms. In other words, an act repeated becomes an activity, which becomes a practice and then an embedded cultural norm.

From act to cultural norm

1

Act

A deed, something done with an end in mind.

Example: Get a leader to facilitate a team meeting about the strategy to surface how team members view it.

2

Activity

An act done on a regular basis.

Example: Having coffee together as a team twice a week where people can talk informally about their interpretation of the strategy.

3

Practice

An activity that starts to become an accepted part of how we do the work and we all buy into.

Example: We rotate the preparation of the agenda and chairing of our team meetings, and support and challenge each other on how we are implementing the strategy.

4

Cultural Norm

A practice that is now embedded as the way we do things — i.e. our culture.

Example: We all talk about the strategy day to day as a natural way of behaving and doing business.

Transforming competencies into acts

The sponsor of such a leadership programme may request that the content is built around the organisation’s competency framework. This is the moment to transform these competencies into acts.

Competency

Team working

Leadership Act

Hold a knowledge-sharing meeting, or organise a social event for the team.

Competency

Motivation

Leadership Act

Inquire and seek others’ views about the strategy at the next meeting.

Competency

Collaboration

Leadership Act

Identify an opportunity to work with another department, or invite a member of the Executive Team to explain the strategy.

Competency

Managing conflict

Leadership Act

Co-create a solution for the next complex challenge facing the team.

Co-creating the acts

These acts would not be pre-conceived by the programme sponsor; this would defeat the object. In fact the idea is that they should emerge as an outcome from the leadership programme. Kim and Mauborgne suggest a process whereby the leader and their team co-create an as-is and to-be canvas which, through a constructive exchange, charts and ranks these acts. So the acts are agreed between the leader and their team; and through doing this they create moments of engagement.

“The acts are agreed between the leader and their team; and through doing this they create moments of engagement.”

Preparing leaders to engage

We suggest that an element of the leadership programme is dedicated to preparing the leaders to engage with their teams in this way — for example, how the leader might facilitate such a discussion, the importance of a growth mind-set, and how they might manage adverse reactions from team members. So the skills enhancement is directly related to a leadership act which is implementing the strategy.

In Closing

If designers of leadership programmes can instil a disciplined approach in this way, the leadership acts that happen will be directly related to implementing the organisation’s strategy. And this is one of the essential purposes of leadership development.

About the Author

Lester Coupland

Lester Coupland

London Strategy Centre

Author of “Leadership Acts and Moments of Engagement,” exploring how leadership development can be designed to drive engagement and the implementation of organisational strategy.

References

  1. 1Kakabadse, Andrew (2015), The Success Formula. London and New York: Bloomsbury.
  2. 2Kim, W. Chan, and Mauborgne, Renée (2014), “Blue Ocean Leadership,” Harvard Business Review, May (Accessed 03.09.20).