Digitization is revolutionizing markets and redefining the rules of competition; it is transforming the way business is being performed today. Although the long-term impact of digital revolution promises a bright future, the process is far from being linear and many businesses are at risk of falling behind. This situation poses a challenge for executives who need to carefully plan their strategic response to digital disruption. The question then is: If competitive advantage requires crafting a winning strategy, why do we spend so little time strategizing and all the time talking about the technology? This programme rebalances these priorities and enables the participants to develop robust and meaningful technology-centered strategies. This programme is not about why you should digitally transform, it is about how you should transform and become more strategic. New practices and technologies continue to upend traditional business models, and this programme is designed to help executives understand this rapidly changing environment and make strategic choices.

This programme offers tools and concepts that will help the participants to develop a strategic response which can turn digital threats into opportunities. It will enable participants to leverage digital opportunities to create competitive advantage and improve performance.

Participants on this programme will be led, not lectured, through a combination of presentations, facilitated discussion, and activity-based learning.